<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3bc1546e-7729-4a2c-aabc-08d966802033/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3bc1546e-7729-4a2c-aabc-08d966802033/information.png" width="40px" /> The goal of Phase 2 is to figure out what you want to achieve the week of release and what KPIs you want to prioritize and maximize. What is important to you? What is important to your fans? How will you serve them? Is there a demand for your music? If not, how do you generate a demand? How do you generate buzz. Work through the questions below and solidify your goals for Phase 2. Toggle the arrows below and write in your answer.

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• What is the most important objective you want to achieve during street week? Outline your main goal below. Be specific.
• Define success - what does a successful street week launch look like to you? What powers a successful launch? Is it radio? Is it publicity? Is it your fans? Define success. And be specific.
• Why is a successful street week launch successful to you? What do you value most out of a successful launch?
• What do you need to have in place to have a successful street week launch?
• How do you plan to measure success?
• How do you plan to generate hype and buzz the week of release?
• How to plan to reach existing fans? What about new fans?
• What matters most to your most passionate fans? What do they need during the week of release? Are you able to serve them? If so, how?
• Brainstorm secondary and tertiary goals. List them here.
• Out of the list above, pick 2-3 of the secondary and tertiary goals. List them below.
• What do you think needs to happen to achieve these goals?
• How do you plan on acquiring these additional resources or assets?
• What will you do if things don't go the way you planned? How do you think you will feel? Does this matter to you?
• Are you ready? Why or why not?

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bd01d27f-7621-4fa9-8b54-0baba318bf96/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bd01d27f-7621-4fa9-8b54-0baba318bf96/information.png" width="40px" /> This is an Objective Priority Matrix. Simply list your goals, everything you want to achieve. Then assign a number for impact - if the goal will have a HIGH impact on your career, give it a high number. If the goal will have a LOW impact on your career, give it a low number. Assign number values ranging from 1 to 10. Then revisit your goal list and think about the ease of implementation. How easy or hard will it be to achieve these goals? If an objective is EASY to achieve, give it a HIGH number. If a goal is HARD to achieve, then give it a LOW number. Now add these numbers together - objectives with a higher impact-ease score will be both impactful and easy to implement.

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Copy of Objective Priority Matrix