<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3bc1546e-7729-4a2c-aabc-08d966802033/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3bc1546e-7729-4a2c-aabc-08d966802033/information.png" width="40px" /> The goal of Phase 2 is to figure out what you want to achieve the week of release and what KPIs you want to prioritize and maximize. What is important to you? What is important to your fans? How will you serve them? Is there a demand for your music? If not, how do you generate a demand? How do you generate buzz. Work through the questions below and solidify your goals for Phase 2. Toggle the arrows below and write in your answer.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bd01d27f-7621-4fa9-8b54-0baba318bf96/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bd01d27f-7621-4fa9-8b54-0baba318bf96/information.png" width="40px" /> This is an Objective Priority Matrix. Simply list your goals, everything you want to achieve. Then assign a number for impact - if the goal will have a HIGH impact on your career, give it a high number. If the goal will have a LOW impact on your career, give it a low number. Assign number values ranging from 1 to 10. Then revisit your goal list and think about the ease of implementation. How easy or hard will it be to achieve these goals? If an objective is EASY to achieve, give it a HIGH number. If a goal is HARD to achieve, then give it a LOW number. Now add these numbers together - objectives with a higher impact-ease score will be both impactful and easy to implement.
Copy of Objective Priority Matrix