This step helps take the idea out of your head and make it more tangible.
Expected Time: 30 minutes
You can be as open ended, imaginative and detailed as you like. Here you're capturing the first spark of innovation that was stirred in your head.
Example: In everyday life, people often find themselves in situations—whether at work, within their families, or in social settings—where it's important to know their legal rights and understand what protection the law offers. Navigating these moments can be tricky, and while information is easily available on Google or even ChatGPT, it’s not always the most relevant, up-to-date, or reliable source.
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Here, you can map out all kinds of stakeholders. Generally a problem has more than one party to it. Map both directly and indirectly connected to the problem. Most importantly, start by identifying who is directly affected. Then, if there are other parties involved in or impacted by the problem area, map those as well.There may also be multiple kinds of profiles among those directly affected—each experiencing the problem in different ways, map the problem from each POV
| Primary Stakeholder | Their POV |
|---|---|
| 1. Gig/blue-collar workers | No formal contracts → frequent exploitation. |
| 2. Individuals with family/domestic issues | Need quick legal advice but lack access. |
| Other Stakeholders | Their POV |
| Lawyers & paralegals: | May guide users but aren’t always reachable. |
| Judicial/bureaucratic bodies: | Legally responsible but slow/complex. Overburdened |
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| Primary Stakeholder | Their POV |
|---|---|
| Other Stakeholders | Their POV |
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• Write a short narrative (4–6 sentences) from your user’s perspective.
• Show routine tasks until the exact frustrating moment.
• End with the user’s thought: “I wish something like X were available.”
Example:
“I’m a Swiggy delivery partner in Bengaluru. Last week my bike broke down, and Swiggy docked my pay for the missed orders. As a gig worker, I’m not sure if the Payment of Wages Act or any Indian labour law covers me. I don’t know whom to approach—the labour commissioner’s office and local NGOs seem unresponsive. Fellow riders say there’s no point fighting. I’m stressed about paying rent. ‘I wish I could instantly check my rights under Indian labour law and get clear, trustworthy advice.’”