<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e5fbc3f4-a97d-4fcc-9baf-9d359eb9a91a/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e5fbc3f4-a97d-4fcc-9baf-9d359eb9a91a/information.png" width="40px" /> Different projects will require different checklists. Your specific release may need to add or remove specific items from the checklists below. Feel free to duplicate this checklist into your own notion account and tweak from there.

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STRATEGIC

• [ ] Complete Ultimate Music Marketing Launch Kit Goals 1, 2, and 3
• [ ] Create The Ultimate Music Marketing Marketing Plan, use the template and share with key partners
• [ ] Create the Ultimate Music Marketing budget, use the template and share with key partners
• [ ] Make key product decisions (releasing an album, single, EP?)
• [ ] Create release calendar, define release dates for key releases, pre-orders, singles
• [ ] Create brand marketing deck
• [ ] Set up artist platform dashboards, artists.spotify.com and artists.apple.com
• [ ] Create genius account, giphy account
• [ ] Add lyrics to genius
• [ ] Select distributor (Tunecore, CDbaby, Distrokid, etc)
• [ ] Plan release week events and timeline
• [ ] Set up relevant google alerts
• [ ] Brainstorm and define key campaign hashtags
• [ ] Create rider (full band and acoustic)
• [ ] Sign up for Next Big Sound and track your band
• [ ] Set up project in Trello or Basecamp (project management solution)
• [ ] Finalize audio masters
• [ ] Finalize album, ep, or single title