A friend and I started this company with the goal of creating on-demand, smart dog homes located outside of storefronts (think Starbucks.)

The dog homes (or Petly Pods) were going to be a safe and comfortable place for dogs to temporarily stay while their owner grabbed a cup of coffee, a bite to eat at a local spot, went shopping, or ran any other errand.

All in all, it didn't work out. However, I learned a ton and most importantly, I learned that in the early days, the focus should be on building a great product and talking to users, anything else is noise.