High-value, audacious goals take time. We need to show progress.
UX Progress Metrics are what we use to hone our prediction skills. When we show the progress we’ve made, and how much further we need to go, we can then predict how long the entire journey will take. Having an accurate prediction gives stakeholders the confidence to see how we’ll deliver the results.
It’s easier to get buy-in for bold initiatives when we can demonstrate we know how long it will take to get there. This is the role of great progress metrics.
You’ll learn how to create powerful Progress Metrics so that…
Answers the questions:
How far have we come on the way to achieving our UX Outcomes?
How much do we have left to go to achieve our UX Outcomes?
The UX Outcome shows the executive leadership and key stakeholders where we all want the organization to go.
The UX influence is that we position the organization's objectives in terms of humans.
Whose life are we improving?
How are we making their life better?
UX Success metrics show the executive team how we'll determine the exact moment we have achieved our outcome.
We do this as a pre-emptive approach to shutting down debates when people want to try to claim victory early.
We get buy-in up front for our UX success metrics, then we keep reminding folks what we've all agreed on.
If we have to change it, we can, but it needs to be a deliberate group decision.
UX Progress metrics show the executive team our ongoing progress towards the UX Outcome.
We use it for continuous reporting on what we've achieved and what still needs to be done.
The UX Outcome, UX Success metrics, and UX Progress metrics aren't only for the UX team.
They aren't measuring the UX team's efforts.
They are measuring the organization's efforts to delivering better user experiences.
There is no us and them. There is only we.