Mastering X unlocks Y.

Unfortunately, we don’t get taught how to do this.

For the past X years, I have been [explain what makes you a credible source of information on this topic].

Here are X pieces of advice that will help you [restate Y + 2-3 more benefits].

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Advice #1: One sentence.

When we’re first starting out, we think X matters.

It’s not until we fail multiple times that we start to think, “What, specifically?”

It took me X amount of time to realize X wasn’t what was impacting my growth.

Y was.

Focus on Y.

Advice #2: One sentence.

We are taught there are only 2 ways to solve X problem.

• Do this
• Do that

But as you continue on your journey, you’ll learn that neither of these accomplishes your goal.

What you need to do is [3rd road].

Advice #3: One sentence

How do you overcome X if you’ve never done Y?

A few things that helped me: