<aside> 🎨 Hi, I’m Peter — a crypto-native content builder with 3 years of experience crafting threads, campaigns, and community updates that drive growth and clarity in Web3. I focus on creating content that helps people understand and connect with projects. I’ve contributed to the NEAR and Base ecosystem through writing, account management, and AMA support. This portfolio highlights my work across those platforms, along with independent projects. My approach centers on clarity, timing, and building content people want to read and share.
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I approach content as a tool for education and connection. My background in economics helps me simplify technical topics, while my experience managing X accounts has taught me the importance of tone, timing, and consistency. I value clarity, curiosity, and collaboration — and I’m always looking to work on projects that push ideas forward in Web3. When I’m not writing or researching, you’ll probably find me crafting music or gaming.
During my time as a Crypto Marketing Intern, I worked closely with the content team to support the NEAR ecosystem’s presence on X and Telegram. I helped draft daily posts, researched ecosystem updates, and learned how to structure threads, schedule content, and track engagement. I also assisted with X (Twitter) Spaces by preparing scripts and visuals, which gave me hands-on experience in running live community events. This role helped me build a solid foundation in Web3 communication and gave me my first exposure to working within an active crypto ecosystem.
I was responsible for planning, writing, and publishing content across several ecosystem channels. I focused on long-form threads that explained complex topics in a way that felt native to X — blending education, relevance, and voice. I also helped define and lead the content direction for the Aurora-focused account, which grew from 0 to 20K followers in just 7 months. Beyond writing, I coordinated with internal teams to ensure announcements and ecosystem updates were delivered clearly and on time. This role deepened my understanding of crypto narratives, cross-team collaboration, and what makes content resonate in fast-moving Web3 spaces.
I co-founded and scaled Basement into a trusted media channel in the Base ecosystem, growing the community to 22,000+ followers in 9 months through clear, accessible, and community-focused content. Building everything from the ground up was a challenge, but it taught me that complex ideas gain the most traction when they are broken down into simple terms and visuals that anyone can understand.
I wanted to take everything I’d learned about content, community, and timing, and apply it to my own projects. The goal was simple — test ideas fast, ride trends, and see what really works. I also wanted to test myself on building completely from the beginning. I managed to built some small projects, and learnt that early community engagement and a clear, consistent narrative matter far more than hype alone.