3 Influential Founders:

Content Analysis

What Makes Great Founder Content?

I've been thinking a lot about what makes a great founder content. After working as a social media ghostwriter for founders, coaches, and executives at an agency, I've gained valuable insights into founder-led content. Moreover, my experience as a B2B demand gen consultant has helped me understand the founder's work through a different lens.

A founder doesn't post on the internet just for likes. Engagement is a vanity metric for most founders. Yes, thousands of likes and comments on a particular post do give a dopamine boost, but does it really move the needle?

Founders create content for generating high-quality inbound leads, hire talented folks, gain investor eyeballs, and build a personal brand that'll last for ages. I've observed that most of the founders who post don't have the right strategy.

• Some post-generic motivational stuff.
• Some posts have no clear takeaways.
• Some post one piece and disappear for ages.
• Some follow weird trends without any value to their readers.
• Some post listicles that don't have any true value to their audience.
• Some post ChatGPT-generated content (Without adding any perspective/voice)

After going through hundreds of posts, I've found a common pattern that makes great founder content. Here are some:

• Content that starts with a story or struggles and ends with actionable takeaways.
• Content that's backed by research, data, and numbers to prove the founder's POV.
• Content that starts with a strong hook that pulls readers to read more.