| Persona | Core Triggers |
|---|---|
| Urban Grandparent | Bonding, ease, nostalgia, intergenerational memory-making |
| Single Woman | Aesthetic healing, control, emotional empowerment, fresh ritual |
| Aging-in-Place Hobbyist | Simplicity, routine, tactile accomplishment, ergonomic comfort |
| Home Chef | Stylish utility, fresh food, seasonal creativity, visual pride |
| Couple with Balcony | Connection, simplicity, routine-building, co-creation |
| Persona ↓ | Promo / Offer | Utility / DIY | Aesthetic / Style | Family / Bonding | Pride / Empowerment |
|---|---|---|---|---|---|
| Urban Grandparent | MOFU → BOFU (medium fit) | MOFU → BOFU (high fit) | TOFU (low fit) | TOFU → MOFU (high fit) | MOFU (medium fit) |
| Single Woman | MOFU → BOFU (medium fit) | MOFU (medium fit) | TOFU → MOFU (high fit) | TOFU (low fit) | TOFU → MOFU (high fit) |
| Aging Hobbyist | BOFU (low fit) | MOFU → BOFU (high fit) | TOFU → MOFU (medium fit) | TOFU (medium fit) | MOFU (high fit) |
| Home Chef | TOFU → BOFU (high fit) | MOFU (medium fit) | TOFU → MOFU (high fit) | MOFU (medium fit) | MOFU (medium fit) |
| Couple with Balcony | MOFU → BOFU (medium fit) | MOFU (medium fit) | MOFU (medium fit) | TOFU → MOFU (high fit) | MOFU (high fit) |
Urban Grandparent:
Start with family angles at TOFU, shift to utility + promo at MOFU/BOFU
Single Woman:
Lead with aesthetic or empowerment (TOFU), then use promo as a closer (BOFU)
Aging Hobbyist:
Skip promo early. Focus on DIY + empowerment at MOFU/BOFU
Home Chef:
Begin with aesthetic and promo (TOFU), then reinforce with utility if needed
Couple with Balcony:
Use family-style bonding angles at TOFU, then move to empowerment + style at MOFU