Some this content overlaps with Social Video best practice as you are trying to get users to do an action video could be more ad recall where performance is about drving more action in-app, in-store or on site.

Elements we can pursued with social ads:

• Social networks ( )

• Creative

  • Ad unit type ( )
  • Body Copy
  • Headline
  • CTA

• Targeting

  • Niche
  • Retargeting
  • Broad

  Image in creative guide:

More content to follow