| Metric | Target |
|---|---|
| Open Rate | 40%+ |
| Step 1 Reply Rate | 8-15% |
| Steps 2–4 Reply Rate | 2-5% |
| Positive Reply Ratio | 60%+ of replies |
| Unsubscribe Rate | <1% |
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Track weekly. If you’re underperforming, look at:
| Campaign | Step | Variation | Emails Sent | Opens | Replies | Positives | Booked | Notes |
|---|
Copy this table and duplicate it weekly.
Filter by step, CTA, subject, or persona.