Hello, I’m Aditi.

I’m a performance marketer but brands don’t hire me to launch ads.

They hire me when ads feel too expensive, CAC has crept up, and no one can quite explain why.

Paid ads are just a tool — growth is the goal. I work on campaigns where every decision, every dollar, and every creative choice is tied to results that actually matter.

Skills

Skills

Summary

• 4.5 years focused on performance marketing with a deep specialization in paid social
• Channels: Meta, TikTok, Pinterest, Snapchat, LinkedIn, Google
• Verticals: EdTech, FMCG, Travel, Luxury Fashion, SaaS, Real Estate, Pharma, Liquor Brands
• Regions: APAC, AUNZ, MENA, EU, UK
• Budget range: from $8k test budgets to $3M+ annual managed spend

Performance at a Glance

• ~88% lower cost per booking and 10x+ daily bookings for Airbnb India
• +80% orders at ~27% lower CPS for Pedigree x Swiggy
• ~4.2x ROAS in 6 months for a ₹5–7k premium fashion brand

Brands I’ve worked with

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Featured Projects

Projects

Let’s fix your paid social