Plan → Test → Scale

I help brands turn advertising from a cost center into a growth engine.

Using a structured performance marketing approach, I design data-backed campaigns that optimize for ROI, not just reach.

From Meta and Google Ads to TikTok, LinkedIn, Snapchat, and Pinterest, I build systems where creative testing, audience segmentation, and budget control work together to drive sustainable results.

Advertising should fuel growth, not burn budgets.

I design high-performance media systems that drive real business outcomes.

Using structured testing, creative iteration, and budget intelligence, I turn ad spend into measurable impact.

My Approach

Performance doesn’t come from luck it comes from discipline.

I follow a focused loop:

1. Plan → Define goals, KPIs, and channel mix.

2. Test → Run creative & audience experiments based on clear hypotheses.

3. Scale → Optimize spend toward what works, cut what doesn’t.

Every campaign is treated as a learning machine.

We test, learn, and grow — fast.

My Process

Great ads are not created — they’re tested.

• Goal Setting: Define clear KPIs (ROAS, CPA, CAC)
• Audience Design: Segment users by intent, behavior, or funnel stage
• Creative Testing: Run structured tests with measurable hypotheses
• Budget Optimization: Shift spend based on data, not gut feeling

I don’t chase trends — I follow the numbers.

Frameworks I Use

• ROAS, CPA, CAC & LTV-Based Optimization
• Funnel-Aware Segmentation & Targeting
• Creative Hypothesis Testing
• Budget Reallocation Systems
• Weekly Performance Loops & Dashboard Reviews