💰 Pipeline Generation | Total Enterprise Pipeline
📈 Lead Generation | Monthly Enterprise Leads
🎯 Conversion Optimization | Lead to Opportunity Rate
💼 Campaign Performance | Marketing ROI
👥 Stakeholder Success | Satisfaction Score
Month 1: Foundation & Discovery Performance
| Week | Stakeholder Meetings | Analysis Completion | Quick Wins | Satisfaction | Overall Score |
|---|---|---|---|---|---|
| Week 1 | 0/24 | 0% | 0/1 | TBD | 0/100 |
| Week 2 | TBD | TBD | TBD | TBD | TBD |
| Week 3 | TBD | TBD | TBD | TBD | TBD |
| Week 4 | TBD | TBD | TBD | TBD | TBD |
| Month 1 Total | 0/50+ | 0% | 0/5 | TBD | 0/100 |
Month 2: Strategy & Implementation Performance
| Week | Campaigns Launched | Lead Volume | Quality Improvement | ROI | Overall Score |
|---|---|---|---|---|---|
| Week 5 | TBD | TBD | TBD | TBD | TBD |
| Week 6 | TBD | TBD | TBD | TBD | TBD |
| Week 7 | TBD | TBD | TBD | TBD | TBD |
| Week 8 | TBD | TBD | TBD | TBD | TBD |
| Month 2 Total | 0/5+ | 0% | 0% | 0% | 0/100 |
Month 3: Scale & Optimization Performance
| Week | Scaling Factor | ROI Improvement | Pipeline Growth | Analytics | Overall Score |
|---|---|---|---|---|---|
| Week 9 | TBD | TBD | TBD | TBD | TBD |
| Week 10 | TBD | TBD | TBD | TBD | TBD |
| Week 11 | TBD | TBD | TBD | TBD | TBD |
| Week 12 | TBD | TBD | TBD | TBD | TBD |
| Month 3 Total | 0% | 0% | 0% | 0% | 0/100 |
| Campaign | Launch Date | Budget | Impressions | Clicks | Leads | Conversion Rate | Cost per Lead | Pipeline Value | ROI | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| ABM Campaign #1 | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | 📋 Planned |
| Content Marketing | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | 📋 Planned |
| LinkedIn Ads | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | 📋 Planned |
| Google Ads | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | 📋 Planned |
| Social Selling | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | TBD | 📋 Planned |
| Metric | Week 1 | Week 2 | Week 3 | Week 4 | Month Total | Trend |
|---|---|---|---|---|---|---|
| Total Leads Generated | 0 | TBD | TBD | TBD | 0 | ➡️ |
| Enterprise Leads | 0 | TBD | TBD | TBD | 0 | ➡️ |
| Marketing Qualified Leads (MQL) | 0 | TBD | TBD | TBD | 0 | ➡️ |
| Sales Qualified Leads (SQL) | 0 | TBD | TBD | TBD | 0 | ➡️ |
| MQL to SQL Conversion Rate | 0% | TBD | TBD | TBD | 0% | ➡️ |
| Average Lead Score | 0 | TBD | TBD | TBD | 0 | ➡️ |