Roadmap

Phase Roadmap: Revenue Models and Path to Profitability

Phase 1a - Study App

Netflix for test prep, homework help

Features

  1. Practice
    1. Unlimited problems
    2. 1 math problem in Practice mode
    3. Wrong answer in solution page
    4. 1 reading problem in Mock Exam mode (with some bubbles filled out)
    5. See % of other users who got wrong
    6. Exam Mode
    7. Timer
    8. Hashtags
    9. 14-day free trial, must buy monthly for premium features
  2. Analytics
    1. Progress page
      1. Acceptance page: Stanford, Harvard, MIT (dummy data)
    2. Mistakes page ring
    3. Weakness page bubbles
      1. Algebra weakness popup
      2. Practice CTA
  3. Own tests and certificates
    1. Create more tests, certificates, licenses ourselves then allow others to create/upload problems
    2. Officially certified degrees
    3. Our own tests and partner certifications
  4. Corporate training

Comps

  1. Chegg (15B)
  2. Byju (5B)
  3. 17zuoye (20B)
  4. Coursera (5B)
  5. Duolingo (2B)
  6. Quizlet (1B)

Revenue Model

  1. Monthly subscription

Phase 1b - Study Social Network