Pre-workshop

• Define the groups that we will investigate using these ‣ and your own research.
• Come with a basic definition and if possible, an example, of each.
• Stick to 5 profiles or less to allow 10 minutes per profile in an hour long interview.

Beginning of the interview

• Share the 5 categories you have chosen. Ask the interviewees to spend 5 minutes to decide who will be the primary speaker on each user profile. The person who knows the profile best, with the most relevant experience to share.
• Remind participants that the People Workshop is not the end. Throughout the Research Phase we will create more opportunities to learn about groups of people who interact with the organization, including talking with members of these groups themselves.

During the interview

• Record and transcribe the interview.
• Use a timer to stay on track!
• Refrain from speaking too much in the interview.
• Ask clarifying questions as needed.

Ask these questions for each use profile

1. Who are are your [group name]? What are they like?
2. How are you meeting your [group name]?
3. What are the challenges in meeting these people and how are you confronting those challenges?
4. Do you have any goals for connecting with them this year that we haven’t covered already?

That’s it! ✅