Paziresh24 is an E-health platform help patients connect with the best Iranian doctors. Paziresh24 is the lead company as a patient appointment service in hospitals and has a dominant amount of users around Iran.
As a junior designer, I had the responsibility of redesigning the Paziresh24 website and application.
In this research, I tried to understand the core value of the business and the main product bottleneck. So we make an online sheet ready and share it with stakeholders (CEO, CMO, CTO, PMs, and Support team manager) to get an overall detail about bad UX in products from their point of view so I clear and prioritize the sheet with help of PMs to get through the design process.
Competitor analysis and benchmarking other online health platforms make our vision more clear about the future so every day I check some of paziresh24 Iranian and foreign competitors.
Foreign competitor: Practo, Veezeta, ZocDoc
Iranian competitor: DrDr, Dr Saina, Snapp Doctor, Pezeshket and etc (it was different for every market)
Who was our personas?
I decided to put my foot in users' shoes to get to know their pain points, I use these health products every day to find the problem. but it was not the only way to empathize with the user so I come along with the support team to hear user messages, it helps me to understand their major problem (get healthy as soon as possible) and manor problem (such as hard to take an appointment from far cities) when they are using Paziresh24 health products. these were helped me to get to know our users.