There are some critical errors that require developer support ASAP to return Passbase's Ahref’s rank to 94 (currently at 80).
Current State: Critical Technical SEO Errors that have quick fixes
July 28, 2021 Ahrefs snapshot
Passbase's technical SEO errors are fixed to unblock indexing, navigation, and discoverability.
[x] Fix cache & rendering issues so that Google and index the page
[ ] Fix on-site formatting issues that are confusing Google's indexing
[ ] Improve Google's page load time to improve ranking
Google's CLS and LCP issues
Our desktop site is loading at >2.5s, and affects 59 URLs, most of them on the main site
While Google says it does not directly penalize longer load times, it affects UX and therefore bounce rates.
Landing page loads for Mobile
Landing page loads for our main website