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Choosing the right ecommerce platform is critical. This part compares Shopify, WooCommerce, Squarespace, Wix, and BigCommerce for NZ product brands.
Looking at the best ecommerce platform to use? This section compares the best ecommerce platforms for NZ product brands in 2025—covering costs, fulfilment, visibility, and platform control, so you can choose what works for your business model.
| Platform | Best For | Cost Level | Local Support | Scale Potential | Peter’s Notes |
|---|---|---|---|---|---|
| Shopify | Most consumer DTC brands | 💲💲 | Excellent | Very High | Most popular platform for NZ DTC brands |
| WooCommerce (on WordPress) | Tech-savvy, content-rich brands | 💲 | Moderate | High | Best for ****content-rich brands that want full control |
| Squarespace | Design-led, small product range | 💲 | Moderate | Moderate | Best for design-led brands with small SKU counts |
| Wix | Budget startups or one-person ops | 💲 | Limited | Low–Moderate | Budget-friendly option for solo funders |
| BigCommerce | Omnichannel + wholesale brands | 💲💲💲 | Growing | High | Best for brands that need B2B + B2C functionality |
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Fulfilment & Logistics Tips
| Platform | What You Will Get | URL |
|---|---|---|
| Shopify (NZ) | A fully integrated e-commerce platform offering NZ-focussed tools: online storefront, in-person sales, app ecosystem (8,000+ apps), optimised checkout (~15% better conversion), ongoing innovation. | https://www.shopify.com/nz |
| WooCommerce | A free, open-source plugin for WordPress: unlimited product control, inventory, payment, SEO/blogging, flexible extensions, ideal for custom stores with strong developer support. | https://woocommerce.com/ |
| Squarespace | A design-centric website & commerce builder: beautiful templates, intuitive UI, inventory management, integrated SEO, payment options, and all-in-one hosting. Great for small/creative businesses. | https://www.squarespace.com/ |
| Wix Ecommerce | Drag-and-drop store builder with 500+ templates, full storefront, checkout, product variants, analytics, Velo app platform for customization, SEO & marketing tools. | https://www.wix.com/ecommerce/manage |
| BigCommerce | Robust SaaS ecommerce platform: scalable, no transaction fees, multiple storefronts, advanced SEO, built-in marketing, 99.99% uptime—ideal for high-volume or enterprise-level businesses. | https://www.bigcommerce.com/ |
Back to:
How to Kick-off and Fund a NZ Consumer Brand Startup
Consumer Brand Case Studies:
Six Barrel Soda: Building New Zealand’s Craft Soda Brand
Ārepa: Building New Zealand’s Brainfood Brand
FTN Motion: Building New Zealand’s First Electric Motorcycle Brand