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Craft standout pitch and investor decks, master your presentation, and avoid common fundraising pitfalls.

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1. The Fastest Way to Build a Repeatable Pitch

Investors love ‘pitches’ - especially for early stage businesses.

Investors, Angel Groups and Startup Accelerator programmes may even run ‘pitch nights’ where they invite multiple founders to come and pitch their business in the hope of getting investment.

Pitches tend to take the form of a 5-6 minute presentation, where you educate and get them excited about your business.

‘Pitch’ events are different from the sit-down meetings you might have with a handful of representatives from the same investment fund, and so they require different content.

What do you need to create and how do you do it?

To prepare for a Pitch event, you’ll need two things - some sort of slide show, presentation, or visuals, and a script of your pitch.

The two go together hand in hand, but the content is different between them.

There are many different ways people like to pitch - some founders use practical demonstrations, some just put images up on slides with no other content and talk candidly to the audience, and others like to go for the traditional ‘7-10 slides and a script’ approach.

James’ 10 Step Process to the Most Efficient Pitch

The latter is the most common, so let’s break down the iterative 10-Step process of how to go about putting it those together:

• Decide on the broad structure of your pitch, and the overall story you’re looking to tell.
• Once you’ve worked out roughly the order you’ll be saying each of these things in, create a basic Google Slides presentation
• Next, write yourself a script that covers each of the points above, in whatever order you’ve chosen.
• Once you have the starting point for your script, now you’ll need to start timing it
• Start working on placeholders of your slide content
• Source the main content for your slides