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A lean process to test your idea without drowning in admin.

Test your idea in five simple steps — from spotting the problem to making your first sale — without wasting time on admin.

• Outline
• Tools </aside>

1. Notice the problem

Startups don’t begin with code. They begin with friction.

Ask:

• Who else feels this pain?
• Why does it matter?
• What are they using today?

2. Talk to 10 humans

Talk to real people who experience the problem.

Ask:

• How often does this happen?
• What’s the impact?
• What have they already tried?
• Would they pay to solve it?

3. Test without building

What to build instead:

• A one-pager with problem + solution
• A waitlist form