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Not sure how to pitch to NZ retailers? This part gives you the checklist, benchmarks, and 10-slide pitch deck outline buyers expect.
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Learn exactly what New Zealand retail buyers look for in a pitch deck — including the 10 essential slides and what each must cover to secure shelf space and drive retail partnerships.
| Approximate Slide Order | Slide | Purpose |
|---|---|---|
| 1 | Executive Summary | Overview of the market opportunity, your product offer and the impact it will make for the retailer |
| 2 | Company Overview | Brief introduction to your company (history, values, mission) |
| 3 | Market & Consumer Insight | • Target consumer profile and consumer trends supporting your product |
| • Category size and growth, key players, winners/losers, gaps & opportunities | ||
| 4 | Differentiated Proposition | • Clear brand positioning, USPs, product detail - benefit, pack, pricing, range |
| • Consumer feedback (leverage tools like Ideally and Stickybeak), awards/endorsements | ||
| 5 | Sales Performance | Distribution and velocity data (if already trading), scan data (if available) |
| 6 | Support Program | Store promotions in line with retailers approach, marketing activity plan to drive awareness and trial |
| 7 | Commercial Financials | Retailers require you to submit commercial financials that cover key areas and terms (margin, warehouse allowance, settlement discount)- formats available from retailers |
| 8 | Logistics & Supply Chain | Barcode info, units per case & pallet configuration, lead times, MOQ, distribution model |
| 9 | Packaging & Compliance | Final packaging visuals or mock-ups, label compliance |
| 10 | Call to Action | Suggested next steps, timelines (launch readiness, production, sampling) |
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Make Sure You Are Ready
| Document Name / Site | What You Will Get | URL |
|---|---|---|
| Ideally (GoIdeally) | Innovation research platform: run overnight consumer insight tests, build creative confidence, and iterate product/service concepts quickly. | https://www.goideally.com/ |
| Stickybeak | Rapid consumer testing tool: get real-time global feedback on packaging, campaigns, messaging, etc., within hours, using AI insights. | https://www.stickybeak.co/ |
| Foodstuffs – Emerging Supplier Forum | Info and registration for regional forums with insights on how to become a Foodstuffs supplier, plus networking and customer-trends guidance. | https://www.foodstuffs.co.nz/partnering-with-us/emerging-supplier-forum |
| Foodstuffs eXchange – Supplier Engagement | Overview of Foodstuffs’ sourcing processes: invoicing timelines, purchasing models, engagement best practices, and how to optimise relationships. | https://www.foodstuffs-exchange.co.nz/managing-your-supplier-account/supplier-engagement |
| Foodstuffs – Partnering with Us | Outlines Foodstuffs’ supplier partnerships, including co-op structure, values, and expectations when becoming an approved food supplier. | https://www.foodstuffs.co.nz/partnering-with-us/ |
| Foodstuffs- Becoming a Supplier | Step-by-step guidance for new suppliers, including how to submit your product, what criteria Foodstuffs looks for, and how to scale from local to national store ranging. | https://www.foodstuffs.co.nz/partnering-with-us/Becoming-a-supplier |
Back to:
How to Kick-off and Fund a NZ Consumer Brand Startup
Consumer Brand Case Studies:
Six Barrel Soda: Building New Zealand’s Craft Soda Brand
Ārepa: Building New Zealand’s Brainfood Brand
FTN Motion: Building New Zealand’s First Electric Motorcycle Brand