1. Steal These Profile Funnels (Real Teardowns)

▶︎ Example:

David Luchi’s Profile

• Banner: Clean, highlights niche (DevSecOps, CloudSec)
• Headline: Strong leadership positioning, could add a result statement.
• About: Clear story, ends with a CTA—nicely done.
• Featured: Lacks portfolio content—opportunity to add case studies or posts.

▶︎ Example:

Eli Gunduz’s Profile

• Banner: Clean and professional, focus is on job seekers in a specific salary group.
• Headline: Good mix of current role and personal brand.
• About: Clear journey, with focus on outcomes & results.
• Featured: Actively posting—great use of visibility.

▶︎ Example:

Anton Vishnyakov’s Profile

• Banner: Adds specialization or expertise.
• Headline: Direct, could add a curiosity or value hook.
• About: Could benefit from storytelling and a CTA.
• Featured: Missing—huge opportunity to showcase work.

Let’s be real: Your LinkedIn profile is either working for you 24/7… or it’s sitting there collecting digital dust.

If you’re a tech professional looking to land high-paying roles, attract recruiters, or build your personal brand, you need to stop treating LinkedIn like a static resume and start treating it like a career accelerator.

This guide will walk you through exactly how to optimize your LinkedIn profile and build the habits that make it work for you.