<aside> 🕊️ Welcome to Paloma! We're here to help you sell through direct sales conversations, at scale, on Facebook and Instagram messaging channels. Follow these steps to launch your messaging storefront.

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Table of contents –

Instagram is a great place to drive traffic into DMs. To make sure customers know what to expect, you can add matching phrases and keywords to your stories and posts to let them know how to access experiences.

For example, a brand can Post a story (without a swipe up link) that includes overlay text telling the customer to reply, or share DM instructions in a Feed Post:

🛠 Setup


1. Create your first shopping experience

We're going to start by creating a sales conversation to help your customers shop.

This conversation is a great way to either help your customers decide what to buy, or help them decide why to buy (or, both!)

To start building, select which of the below applies to your brand:

2. Help customers get to your sales conversation

Now that you have a sales conversation, lets help customers get to it!

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🚀 Launch


Now that your experiences are built, you can Publish your experiences, and set them live on your Facebook page!

Start with your sales conversation and select Publish from the top navigation. You'll be taken to a page that outlines your steps to go live –