Is your brand ready to scale?

This founder-friendly checklist assesses packaging and operational readiness across 6 core areas and 5 advanced enhancements—perfect for physical product brands preparing for growth, retail, or investment.

Getting Started

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Checklist Instructions:

Check each applicable box. (1 point per item – Maximum score: 40)

✅ If the statement is true today, give yourself 1 point.

🚫 If it’s a “sort of” or “we’re working on it”—that’s a zero for now. Be honest.

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Core Area Checklist 👇

📦 Product & Packaging Alignment

• [ ] Packaging effectively protects product during transit with minimal damage
• [ ] Packaging optimizes dimensional weight and freight efficiency
• [ ] Unboxing experience enhances brand identity and shelf presence
• [ ] Materials can scale for higher volumes and meet compliance requirements
• [ ] Unit costs maintain healthy margins at scale

🔁 2. Supplier & Sourcing Readiness

• [ ] Backup and secondary suppliers are identified and secured
• [ ] Total landed costs are mapped (FOB, duties, freight, etc.)
• [ ] Supplier agreements, quality control protocols, and penalties are documented