Client: PUMA

Goal: to promote the new collection PUMA Tsugi, brand's collaboration with the artist The Weeknd

Solution: we found super-professionals in their respective industries, – graffiti artist, house-dancer, bartender, photographer and celebrity makeup artist – and made them perform their jobs in the craziest places like the abandoned bridge or an old military plant and interviewed them about their attitude towards a lifestyle of a hustler. Running to 10 different locations, organizing sets for photoshoots and taking interviews was a real hustle but it felt absolutely awesome 🤩

Київське покоління хаслерів: люди, для яких робота - стиль життя

Вулична мода: 10 речей, які поєднують стиль і комфорт