Project 1: Nami Exchange Analysis
Overview
A detailed analysis of a mid-tier crypto exchange to understand its positioning, strengths, and growth opportunities.
What I Did
- Analyzed trading volume, liquidity, and platform features.
- Compared internal claims vs external data sources.
- Evaluated user experience and growth strategy.
Key Insights
- Strong features (high leverage, incentives) but weaker trust positioning.
- Heavy reliance on promotions rather than long-term content strategy.
- Opportunity to improve global visibility through education and trust-building.
My Recommendations
- Shift toward educational and onboarding content.
- Improve transparency and trust messaging.
- Build content that attracts and retains users, not just short-term traders.
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