Project 1: Nami Exchange Analysis

Overview

A detailed analysis of a mid-tier crypto exchange to understand its positioning, strengths, and growth opportunities.

What I Did

• Analyzed trading volume, liquidity, and platform features.
• Compared internal claims vs external data sources.
• Evaluated user experience and growth strategy.

Key Insights

• Strong features (high leverage, incentives) but weaker trust positioning.
• Heavy reliance on promotions rather than long-term content strategy.
• Opportunity to improve global visibility through education and trust-building.

My Recommendations

• Shift toward educational and onboarding content.
• Improve transparency and trust messaging.
• Build content that attracts and retains users, not just short-term traders.

Project 2:

Project 3: