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WEEK ONE
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Product management is the business process of planning, developing, launching, and managing a product throughout its entire lifecycle. The primary goal is to develop a product that satisfies user needs and wants.
A product is essentially an offering that solves a customer's problem. While examples like cups can be used for illustration, this course summary focuses on software products such as applications and websites. Product management involves both building the right product for a problem and building the product right so it effectively solves user problems. Product managers constantly relate and deal with many people, including stakeholders, engineering teams, and other team members.
Product managers engage in a variety of activities, including:
The tools used in product management can be grouped by function: