What's PR?
Public relations is about how you publicly communicate what your brand stands for. PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Why this template?
One of the most effective PR strategies is searching for blogs, newspapers, writers, or influencers who can talk about your business or company. Properly contacting them can get people talking about your idea. To do this, it is necessary to collect data and analyze the scope of these people who could talk about your business. This can be achieved by gathering information on a Media List and a Coverage Chart.
A good strategy for free media coverage includes the following steps:
See who is talking about your competitors, search the web
Create a list of blogs, newspapers and platforms where your competitors are mentioned. Add the contact of the writer or influencer that is creating the content.
Look for the Media Coverage details of each platform you found
Contact the writers and influencers directly, present your product