Session Objective

Use NotFair live Google Ads data to recommend enhancements to improve the Louisville Performance Max campaign.

Work Completed

• Confirmed NotFair connected account: 3813916687, Sam Aguiar Injury Lawyers.
• Ran account setup snapshot. Pmax 2026 is enabled, Performance Max, Maximize Conversions, 200 dollars per day, no target CPA.
• Ran live read-only analysis for the last 30 and 90 days, including campaign performance, PMax daily trend, conversion action mix, asset group inventory, landing pages, device split, geo split, campaign search-term insight categories, negative keywords, placements, recommendations, and change events.
• Filed internal NotFair feedback because docs referenced performance_max_search_term_insight, but this account exposes campaign_search_term_insight instead.

Key Evidence

• Last 30 days, Pmax 2026 spent 5774.86 dollars, produced 34 conversions, 111 all conversions, 169.85 dollar CPA, and 52.03 dollar all-conversion CPA.
• Last 90 days, Pmax 2026 spent 6362.18 dollars, produced 46 conversions, 134 all conversions, 138.31 dollar CPA, and 47.48 dollar all-conversion CPA.
• PMax beat the primary CPA of the main car accident search campaign in the last 30 days. Car Accidents Search spent 6868.79 dollars for 21 conversions, 327.09 dollar CPA.
• Last 14 days worsened versus the prior 14 days on all-conversion CPA: 59.68 dollars versus 45.20 dollars, even though primary CPA stayed similar at 175.70 dollars versus 168.75 dollars.
• The campaign has one enabled asset group, Asset Group 1, meaning all Louisville and broader intent is mixed together.
• Asset inventory shows 53 assets, with 9 automatically created assets and 0 asset group signals.
• Top landing page by PMax spend is the homepage, with 2187.79 dollars spend, 802 clicks, 17 conversions, and 65 all conversions over 90 days.
• Search-term insight categories included brand terms, general Louisville lawyer terms, medical malpractice, civil suit lawyers, workers comp, POA, symptom research, gap insurance, and insurance bad faith. Existing negatives already cover many malpractice and workers comp terms, but the category mix still shows PMax needs tighter final URL and signal structure.
• Geo evidence stayed within Kentucky and Indiana surfaces reviewed. Louisville, Kentucky was the largest geo by spend: 2984.54 dollars, 18 conversions, 61 all conversions over 90 days.
• Placement report showed Google owned and operated inventory as the top placement, but also many mobile apps and low-intent sites with smaller impression volume.

Recommendations

1. Keep Pmax 2026 enabled, but improve it. The live data does not support pausing it: its last-30-day primary CPA is materially better than the main car accident search campaign, and all-conversion CPA is much lower.