Session Objective

Use NotFair and Playwright to evaluate Pmax 2026 for Louisville and recommend performance improvements focused only on auto accident and MVA cases.

What Was Accomplished

• Confirmed the account and campaign live through NotFair: Sam Aguiar Injury Lawyers, customer 3813916687, campaign Pmax 2026, campaign ID 23824304804.
• Corrected the targeting scope: marketing work should default to auto accident and MVA, including vehicle-crash sub-lanes, not generic personal injury.
• Added a local memory update so future Google Ads, Meta, GA4, SEO, audience, creative, conversion, and landing-page recommendations stay auto accident/MVA-first.
• Reviewed PMax setup, conversion mix, asset groups, assets, audience signals, bid posture, final URL expansion, landing-page performance, search categories, and placements.
• Ran Playwright desktop and mobile checks on the homepage, workers compensation page, Louisville location page, practice index, results page, Sam bio, dedicated car accident page, and rights-after-accident page.
• Created local report files at admin/reports/pmax-louisville-landing-page-audit-2026-06-10/.

Key Findings

• PMax is active on Maximize Conversions with a $200 daily budget and no tCPA or tROAS.
• Last 30 days: $5,774.86 spend, 947 clicks, 34 primary conversions, 111 all conversions, $169.85 primary CPA.
• There are no PMax audience signals. The single asset group is limited and has average ad strength.
• Only 2 text assets were clearly MVA-aligned. Broad or generic PI assets are still eligible, including auto-created personal injury and FAQ messaging.
• 12 assets are limited and 2 auto-created ad images are pending.
• Final URL expansion contains 125 URLs. Only 15 were classified as MVA-aligned; 45 were off-scope or low-intent.
• The homepage received most PMax traffic while the dedicated car accident page received only $17.16 and 3 clicks in the reviewed landing-page data.
• Workers compensation, broad practice pages, bios, results pages, and other non-MVA pages received PMax traffic and should not be cold PMax destinations for this campaign.

Suggested Next Steps

Stage an MVA-only cleanup package before any live Ads write: URL allowlist or page feed, MVA search themes and audience signals, asset replacements, policy review for limited assets, and conversion-goal cleanup that preserves signed-retainer and qualified-lead feedback. Do not add tCPA or increase budget until the campaign is cleaner.