114M Consumers shifted digital last year

Digital shift: consumer who has done less in the physical world, more in the digital world for that same activity

Digital Shift + On-Demand = No regret strategy —→ WELCOME TO SHIPSI, DUH.

Decision Fatigue: today vs. historical.

• Curbside, buy online, pick up in store
• Order from an app ? Amazon? retail site?
• what other favorite essentials (likely new with out of stock cases from covid) do I order from this store?
• ohh... 30 mins later, didn't I go to target to buy bleach beacuse the amazon version only has boxes that are from china?

Trust not an option, necessity

• Without president

• Stressed customers

• Solution: tools, services & experiences for consumers give consumers less stress = new customers + loyal customers

• CONNECTING with the demographic

  • Ex. connecting with Moms & families
  • Decision making budget

  Pandanomics: behavior shifts, future changing..

  EX. Story- Grandpa Frank.. remember when TV's came out? Yea, that was neat. Well, after a week in my neighborhood without power / wifi / heat I witnessed a family sitting in their car to watch tv. How is this real life? Technology evolving so quickly, what's next? when will it slow down? covid will negatively impact kids, even no SATs or ACTs this year I heard. From an outsiders perspective, kids were bad enough about tech wigits before covid. future generations = fucked for real life human interactions. shit that matters they will be oblivious.

  • STand outs or the 'odd duck' will be the social kid who actually knows how to interact with other humans beyond text messages, emojis and flashes of social media light

  85% consumers : predictive experience & action on values trust is established.

  70% consumers will switch when experience is disappointing, unpredictable or untrustworthy

  SUMMARY

  • Winning Consumers = Trust, predictabliility no stress