114M Consumers shifted digital last year

Digital Shift + On-Demand = No regret strategy —→ WELCOME TO SHIPSI, DUH.

Decision Fatigue: today vs. historical.

• Curbside, buy online, pick up in store
• Order from an app ? Amazon? retail site?
• what other favorite essentials (likely new with out of stock cases from covid) do I order from this store?
• ohh... 30 mins later, didn't I go to target to buy bleach beacuse the amazon version only has boxes that are from china?

Trust not an option, necessity

• Without president
• Stressed customers
• Solution: tools, services & experiences for consumers give consumers less stress = new customers + loyal customers
• CONNECTING with the demographic