This case study demonstrates product management methodology and strategic thinking applied to a fintech opportunity. Some details have been generalized to protect intellectual property.
Challenge: Traditional cross-border payment systems suffer from high costs (6.4% average fees), slow settlement times (24+ hours), and limited availability (banking hours only).
Opportunity: Blockchain infrastructure can reduce costs by 60%+ while enabling near-instant settlements 24/7.
Approach: Developed comprehensive go-to-market strategy targeting B2B2C market (infrastructure for existing remittance platforms rather than direct consumer competition).
Key Skills Demonstrated: