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Product-led growth (PLG) is a proven strategy for efficient, scalable growth. In a PLG motion, the product becomes the primary engine for acquiring, activating, and expanding customers. That means investing heavily in intuitive UX, seamless onboarding, and built-in growth loops like team invites, usage-based upgrades, and self-serve expansions. Success in PLG relies on aligning product, marketing, and customer success to create value before a sales conversation even starts.
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Tami Bronner shares: How can we tell if we are on the right path to product-led growth at an early stage?
<aside> 💡 We've compiled a list of key factors to guide productive discussions about early-stage PLG companies, helping founders and investors better assess their growth potential.
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Nov 2023: June.so shared the following product metrics overview for PLG: