Hi, I’m Pei-Chih Chen
“Designing clarity from complexity — with data, empathy, and impact.”
I’m a multidisciplinary designer with 20+ years of experience across UX/UI, graphic design, branding, and SaaS product strategy. I love turning complex ideas into intuitive, data-driven user experiences that help teams grow.
I’ve led award-winning projects (Red Dot, iF Design) and guided teams to build AIoT platforms, enterprise SaaS systems, and digital tools that connect design, data, and automation. I thrive in cross-functional teams, agile workflows, and believe good design should empower both people and businesses.
Awards
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2018 Red Dot Design Award Winner : skyla Pet’s Health Education sustainable packing
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2017 iF Design Award : skyla Hi analyzer
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Contact
+886.961.066019
zach.chen0927@gmail.com
Skills & Tools
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UX/UI Digital Product Design
Designing experiences that matter
My Works-UXUI
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Graphic and Branding Design
Where creativity meets strategy
My Works-Graphic & Branding
What I offer
Design is more than aesthetics—it is a tool for communication and transformation. With a foundation in computer arts and years of experience across industries such as technology, manufacturing, cultural innovation, and media, I have cultivated a mindset of adaptive problem-solving and user-centered thinking.
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UXUI Product Design & Consultation
I create intuitive digital experiences that solve user problems while achieving business goals. Through research-driven design and strategic thinking, I transform complex challenges into elegant, high-performing solutions that drive engagement and deliver measurable results.
Features:
- One-on-one consultation
- Analysis and actionable recommendations
- Follow-up support for implementation
- User Research & Strategy - User interviews, personas, and journey mapping
- Interface Design - Clean, accessible UI systems and modern interfaces
- Prototyping & Testing - Interactive prototypes with user validation
- Design Systems - Scalable component libraries and brand guidelines
- Strategic Consultation - Design audits and optimization recommendations
- Cross-Platform Solutions - Web, mobile, and responsive design expertise
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02
Graphic, Packaging & Branding Design
I create compelling visual identities that connect brands with their audiences through strategic design and storytelling. From logo systems to packaging solutions, I develop cohesive brand experiences that stand out in competitive markets while building lasting emotional connections with consumers.
Features:
- Customised Notion workspace
- Workflow design and implementation
- Training and documentation
- Brand Identity Systems - Logos, typography, and visual guidelines that define brand personality
- Packaging Design - Product packaging that drives shelf appeal and enhances user experience
- Print & Digital Graphics - Marketing materials, advertisements, and social media assets
- Brand Strategy - Market positioning and visual storytelling that resonates with target audiences
- Creative Direction - Concept development and art direction for campaigns and projects
- Brand Guidelines - Comprehensive style guides ensuring consistent brand application
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03
Digital Transformation & Automation Consultation
I streamline business operations through intelligent automation and AI-driven solutions. Specializing in RPA, Microsoft 365 integration, and process optimization, I help organizations eliminate manual tasks, reduce errors, and accelerate productivity while ensuring seamless technology adoption across teams.
Features:
- Workflow optimisation
- Team co-ordination, check-ins and progress reports
- RPA Development - Power Automate and UiPath automation for repetitive business processes
- AI Integration - Smart solutions using Microsoft AI services and machine learning capabilities
- Microsoft 365 Optimization - Workflow automation across Teams, SharePoint, and Office applications
- Process Analysis - Identifying automation opportunities and efficiency improvements
- Custom Solutions - Tailored automation tools for specific business requirements
- Training & Support - User adoption strategies and ongoing technical support
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