🔵 1. FMCG Paid Starter

(For emerging D2C FMCG brands testing paid acquisition across platforms)

Best For:

• New product launches
• 1–5 SKUs
• Early-stage D2C brands
• Controlled ad budgets

Includes:

🔹Paid Media Setup & Execution

• Ad account setup across Meta, Google, and 1 additional platform (if relevant)
• Pixel + Conversion API setup
• Standard event tracking (View Content, Add to Cart, Purchase)
• 1–2 Funnel Structures (Prospecting + Retargeting)
• Basic audience targeting framework
• SKU-level campaign segmentation
• Budget allocation & bid optimization
• Monthly performance reporting (ROAS, CAC, CPA)

🎨 Creative Production (Monthly Range)

• 4–8 static creatives (product, offer, benefit angles)
• 2–4 short-form ad videos (15–30 sec, edited from brand assets or UGC)
• 2–3 primary ad copy angles
• Basic hook testing framework
• Creative refresh once per month

🟢 2. FMCG Paid Growth

(For scaling D2C FMCG brands optimizing revenue margins)

Best For:

• ₹10L–₹75L monthly revenue brands
• Multi-SKU catalogs
• Brands with early traction
• Looking for consistent scaling

Includes:

🔹 Paid Media Strategy & Scaling

• Meta + Google + YouTube (or platform mix based on audience)
• Prospecting, Retargeting & Retention campaign architecture
• Performance Max / Shopping integration (where relevant)
• Advanced audience segmentation (New vs Returning)
• Cross-platform budget distribution strategy
• Conversion tracking optimization
• Funnel drop-off analysis
• Bi-weekly performance review
• Ongoing A/B testing & scaling roadmap

🎨 Creative Production (Monthly Range)

• 8–15 static creatives
• 4–8 short-form performance videos (UGC-style, product demo, problem-solution)
• 3–5 ad copy angles
• Creative testing matrix (hook × format × offer)
• One structured creative refresh cycle every 2–3 weeks
• Basic influencer whitelisting ad setup (if applicable)

🔴 3. FMCG Paid Scale

(For national/international D2C FMCG brands scaling aggressively)

Best For:

• High monthly ad spend
• National expansion
• Multi-product lines
• Funded or fast-scaling brands

Includes:

🔹 Full-Funnel Omnichannel Architecture

• Meta, Google, YouTube, LinkedIn, TikTok, Snapchat (platform mix based on ICP)
• TOF / MOF / BOF structured scaling
• Marketplace ads integration (if Amazon/Flipkart present)
• Advanced audience segmentation (LTV tiers, cohorts)
• Geo-expansion & regional testing
• Automated bidding & AI optimization strategy
• Advanced attribution framework
• Cross-platform data analysis
• Weekly strategy & scaling calls
• Dedicated performance lead

🎨 Creative Production (Monthly Range)

• 15–30 static creatives
• 8–15 performance-driven video ads
• UGC sourcing & scripting framework
• Hook bank development (10–20 tested hooks)
• Creative fatigue monitoring system
• Multi-angle testing (ingredient, lifestyle, testimonial, authority)
• Bi-weekly structured creative refresh
• Landing page & funnel creative guidance