1. Welcome & Overview

🎉 Introduction

• Mission: Turn OverHerd into your campus’s fave anonymous app
• Pay structure: $600/month base + up to $900/month bonus (total $1,500 at 2,500 DAU)
• Long-term opportunity: High performers may manage future campus reps

🔥 Success Metric

• Focus on Daily Active Users (DAU) — not just installs
• DAU thresholds: 100 → 750 → 2,500

2. Bonus Tiers

• 100 DAU: $850 total pay
• 750 DAU: $1,100 total pay
• 2,500 DAU: $1,500/month (max bonus achieved)
• Budget support: Pitch tabling, swag, giveaways — and we’ll fund effective ideas

3. Month 1: Prep Phase

🎯 Goals

• Launch campus TikTok & IG
• Create campus-specific UGC
  • UGC Content Examples for OverHerd:
    • https://www.tiktok.com/@overherdatucd
    • https://www.tiktok.com/@overherdatuh
    • https://www.instagram.com/reel/DMSrUDSxtl5/
    • https://www.instagram.com/reel/DMC_v5bPbeq/