Archetypes

Untitled

3 Layers of Involvement

  1. Primitive layer
  2. Composition layer
  3. Direction layer

Levels of proficiency

  1. Novice (Composition, Direction layer)
  2. Intermediate (Composition layer)
  3. Experienced (Asset, Composition layer)

Design Disciplines

Role Classification Parameters Outreach Assigned To
Generalist NC Students: Marketing, Communications, Publicity or related function at a student organization, or hobbyist graphic designer

Small Business Owners: E-commerce, artisanal brands, personal services, etc. Preferably written in their profile or immediately obvious that they handle all/most of their business’ design, from social media presence to packaging. No graphic designers or marketing employees at their company.

Others: Anyone looking to create slide decks, posters, promotional collateral for ancillary purposes | Reach out to 20, Interview 2 | @Anonymous | | Director | ND | Art Director: Working at an advertising or design agency/studio, not agencies that specialize in film, publishing, PR, etc.

Creative Director: Same parameters | Reach out to 20, Interview 2 | @Anonymous | | Graphic Designer | IC | Preferably freelance (not typical Fiverr standard) or running/working at a small full-service studio | Reach out to 20, Interview 2 | @Anonymous | | Brand Designer | IC | Preferably freelance or agency/studio, or in-house at a company if they handle a wider breadth of projects | Reach out to 20, Interview 2 | @Anonymous | | Visual Designer | IC | UI Designers: Working in-house at a startup or early stage company without established design standards, or agency/studio

Web Designers: Preferably freelance or agency/studio, or in-house at a company if they handle a wider breadth of projects | Reach out to 20, Interview 2 | @Anonymous | | Illustrator | EP | Preferably freelance or agency/studio, not in-house unless their profile contains prolific experiences | Reach out to 20, Interview 2 | @Anonymous | | Typeface Designer | EP | Working at a Type Foundry or specialized agency | Reach out to 20, Interview 2 | @Anonymous | | Icon Designer | EP | Working at a specialized agency, freelancing or contributing to open-source projects | Reach out to 20, Interview 2 | @Anonymous | | Multidisciplinary Designer | EC | Typically runs their own design practice with many relevant experiences, offering the full range of design services. Basically a creative powerhouse | Reach out to 20, Interview 2 | @Anonymous |

Round 1 Outreach

Role Outreach Assigned To
Generalist Reach out to 20, Interview 2 @Anonymous
Director Reach out to 20, Interview 2 @Anonymous
Graphic Designer Reach out to 20, Interview 2 @Anonymous
Brand Designer Reach out to 20, Interview 2 @Anonymous
Visual Designer Reach out to 20, Interview 2 @Anonymous
Illustrator Reach out to 20, Interview 2 @Anonymous
Typeface Designer Reach out to 20, Interview 2 @Anonymous
Icon Designer Reach out to 20, Interview 2 @Anonymous
Multidisciplinary Designer Reach out to 20, Interview 2 @Anonymous

Round 2 Outreach

Filters Exclude: South Asia Include: North America

YOE: ~1 - 5

Role Outreach Sales Navigator
Generalist Reach out to 20+
Director Reach out to 20+ Page 40
Graphic Designer Reach out to 30+ Page 20
Brand Designer Reach out to 20+ Page 20
Visual UI Designer Reach out to 20+ Page 30
Illustrator Reach out to 20+ Page 20
Typeface Designer Reach out to 10+
Icon Designer Reach out to 10+
Multidisciplinary Designer Reach out to 10+
Social Media Graphic Designer Reach out to 20+ Page 30
Marketing Graphic Designer Reach out to 20+ Page 20
Graphic Design (1-5 YOE) Reach out to 20+ Page 20
Marketing Graphic Design (1-5 YOE) Reach out to 20+ Page 20
Illustration Graphic Design (1-5 YOE) Reach out to 20+ Page 20

Outreach Sources

Past Participants