Why this topic matters:

• The Flipkart Big Billion Days and Amazon Great Indian Festival are the biggest e-commerce events in India.
• They set the tone for Q4 retail performance, influence investor confidence, and determine brand strategies for D2C founders.

Reader value (for founders & investors):

• Founders get insights on consumer behavior, pricing playbooks, and logistics challenges to prepare.
• Investors understand market potential, cash burn, and sector-level momentum.

Core insight (takeaway):

• While festive sales bring huge top-line jumps, the real winners are brands that balance deep discounting with smart inventory and customer retention strategies.

Storyline/Flow:

1. Hook → The festive season as the Super Bowl of Indian retail.
2. Context → Flipkart & Amazon’s 2025 announcements and why this matters now.
3. Past data → How the last few years’ sales shaped consumer trends.
4. Key insights → Lessons for founders (discounting traps, retention opportunities, category-specific plays).
5. Investor angle → What VCs and lenders should watch (GMV vs profitability, brand stickiness, infra readiness).
6. Closing → Practical advice: “How to not just survive, but thrive this festive season.”