What is Zoho Marketing Automation?

Zoho Marketing Automation helps marketing leaders automate complex campaigns and boost revenue by encouraging the right actions within marketing teams.

Problem Zoho Solves

Without Zoho Marketing Automation, marketing teams with multiple active campaigns struggle with:

• Scattered marketing channels (email, social, etc.)
• Campaigns that feel generic and miss the mark
• Hard-to-track leads that slip through the cracks
• Sales and marketing working in silos
• No clear way to measure campaign success

Solution (Outcomes)

Zoho automates marketing tasks designed to streamline the entire process. The platform provides:

• Tools to generate leads (forms, landing pages)
• Automation for campaigns across channels (email, SMS, social)
• Lead scoring to prioritize the best prospects
• Maps of the customer journey to guide strategy
• Real-time tracking of results and ROI

Cost of inaction