Objective

Understand what is outbound sales, why it can be a performant acquisition channels and how to implement an outbound sales workflow.

Table of Contents

Resources

• Good Sales Email — Amplemarket
• Cold Email Templates — Lemlist
• Really Good Emails
• Good Email Copy — Front
• Marketing Email Copy — Shopify
• Mail Tester
• Email Marketing Benchmarks - Campaign Monitor
• Email Marketing Benchmarks - MailChimp
• Email Marketing Benchmarks - GetResponse
• Email Marketing Benchmarks - Linchpin
• The High Expectation Customer - Julie Supan
• Transformer son CRM en Sales Machine - Tribes
• Senior Growth Engineer Job Description - Slite

This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.

Introduction

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📖 Definition

What is outbound sales?

Definition

Outbound sales is the activity where a seller (typically a sales representatives), initiates engagement with a potential buyer (i.e a prospect). This is opposed to inbound sales, where it's the potential buyer that begins the conversation.

It is a 6 step process:

1. Define your target
2. Generate a list of prospects
3. Find contact information for those prospects
4. Set-up automated sequences