Understand what is outbound sales, why it can be a performant acquisition channels and how to implement an outbound sales workflow.
Table of Contents
This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.
What is outbound sales?
Outbound sales is the activity where a seller (typically a sales representatives), initiates engagement with a potential buyer (i.e a prospect). This is opposed to inbound sales, where it's the potential buyer that begins the conversation.
It is a 6 step process: