Objective

Understand what is outbound sales, why it can be a performant acquisition channels and how to implement an outbound sales workflow.

Table of Contents

Resources


<aside> 💡 This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.

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Introduction

📖 Definition

What is outbound sales?


Definition

Outbound sales is the activity where a seller (typically a sales representatives), initiates engagement with a potential buyer (i.e a prospect). This is opposed to inbound sales, where it's the potential buyer that begins the conversation.

It is a 6 step process:

  1. Define your target
  2. Generate a list of prospects
  3. Find contact information for those prospects
  4. Set-up automated sequences