<aside> ℹ️ At Prolific, we have six principles that we make sure to embed throughout our ways of working and our company culture.
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Our ultimate goal is to improve the quality of research, data, and decision-making. Everything we do is centred around our mission to facilitate world-changing research. We’re not here to sell participant time: we’re here to improve the way research is done online.
We build trust with each other through responsible actions, honest relationships, and feedback. We build a product that facilitates trust with and between our users. Trust in our data powers our reputation and brand. We act with integrity in everything we do and we value the trust our users have in us.
We care deeply about diversity within our team and on our platform. We embrace our differences and are open to being challenged and receiving feedback because a diverse team feeds different opinions and ideas which we use to make better decisions.
We're solving complex problems no one has solved before. This doesn't mean we don't learn from others, but we always aim to get to a first-principles understanding. We approach challenges with humility, go deep to understand the problem in its details and think systematically when solving them.
We’re realistic but optimistic about the impact of Prolific and our ability to achieve our vision. We can all influence this outcome by being proactive, taking ownership, making fast decisions, and driving progress. There will be many challenges on the path, but there’s always a way forward.
We are execution-focused, move with purpose, and look to build momentum. We know that “fast gets good better than good gets fast” so we aim to make progress and make decisions quickly. We have an experimental mindset, which we apply with rigour to make faster decisions, not as a crutch.