Once you’ve set up your profile, you’re posting consistently, and you’re working on your LinkedIn visibility, you can start reaching out to people on LinkedIn.

BUT

Don’t pitch or reach out to a different ICP altogether right now.

Copy our Inbound-led outbound strategy to reach out to them.

Inbound-led outbound is when you use your content and inbound presence to warm up cold outreach. Instead of sending completely cold messages, you:

1. Create valuable content that targets specific pain points
2. Identify people who engage with or view that content
3. Reach out to them with personalized outreach referencing their engagement
4. Can include similar prospects who haven't engaged yet but match the same profile

This gives you the speed of outbound with the warmer reception of inbound.

It’s basically handpicking leads to reach out based on intent data.

You can either do it manually or on autopilot using SalesRobot (at just $59/mo).

Here’s how we do it on LinkedIn on autopilot:

This post by our Marketing Lead - Sachin Rawat, went super viral-

Here’s the post if you’re curious.

1. So we scraped all of these comments (which were inbound) first and got them into a sheet.

1. Then, we fed this list into SalesRobot and ran a campaign with this list to reach out to them.

It’s super easy to set up.