Getting clicks on Google Ads in 2025 is easy.

But...

Turning those clicks into actual customers?

That's where most e-commerce brands fail.

Without a proper campaign structure, your Google Ads budget becomes a money pit instead of a profit machine.

Here's the structure we use to manage $100K in monthly ad spend:

• CAMPAIGN #1: Search Brand – Protect your branded terms and maximize ROAS
• CAMPAIGN #2: Search Prospecting – Capture high-intent product searchers
• CAMPAIGN #3: Shopping Brand – Dominate Google’s most profitable channel for your brand terms
• CAMPAIGN #4: Performance Max Prospecting – Scale customer acquisition

A breakdown of each below + how to actually use this in practice.

Chapters:

1: Search Brand Campaigns

2: Search Prospecting Campaigns

3: Shopping Brand Campaigns

4: Shopping Prospecting Campaigns (Performance Max)

5: Campaign Launch & Optimization Timeline