We want to protect users and their data from profit maximisation incentives resulting from uncapped profit potential. Memex is built uncapped return style Venture Capital investments and caps investor and team profits to remove profit maximisation incentives that usually lead to extractive behaviour in the mid and long run.
We want to build a service that people are willing to pay for because it solves problems for them, not grow at all costs with free services to then build privacy violating business models on top.