Orders
What is this page?
The Orders page gives you a detailed, searchable list of every order placed in your TikTok Shop. You can search by order ID or customer name, filter by date, status, payment method, and amount, view geographic distribution on a map, and export your order data to CSV. Clicking any order opens a detail modal with the full breakdown.
Key Metrics on This Page
Summary Cards
A row of metric cards at the top provides a quick snapshot of order activity for the selected date range.
Total Orders
- What it shows: The number of orders placed during the selected period.
- Important: Counts unique orders, not individual items. One order with 5 items counts as 1.
Total Revenue
- What it shows: Total gross sales from all orders in the period.
- Formula:
Sum of all order subtotals (before discounts)
Average Order Value (AOV)
- What it shows: The average dollar amount per order.
- Formula:
Total Revenue / Total Orders
- Important: A higher AOV generally indicates customers are buying more per transaction.
Units Sold
- What it shows: Total number of individual items sold across all orders.
Refund Orders
- What it shows: Number of orders that had a refund, return, or replacement processed.