🧾 Snapshot
- Client: Growing agency
- Engagement: 4 days
- Goal: Document “secret sauce” processes so the founder can delegate
🧩 Context
Growing agency with undocumented operations. The founder couldn’t delegate without a 2-week ramp time.
🔥 Problem
- Verbal and tribal knowledge only (client briefs, QA, handoffs)
- New hires took 4+ weeks to be productive
- Founder trapped in execution (20+ hrs/wk on ops)
🛠️ What I did (in 4 days)
- Shadowed the founder and interviewed 3 team members
- Extracted 12 core processes into a structured guidebook (intake → delivery → billing)
- Created checklists, templates, and decision trees in Notion
- Founder validation: 2 hours async review
🧰 Tools
- Notion/Google docs/PM tool docs (master playbook)
- Loom (walkthroughs)
- Miro (initial mapping)
📈 Results