The creator economy, whether in Web2 or Web3, has always been evolving. We’ve seen how OnlyFans currently earns billions of dollars a year — more than all the AI startups in Silicon Valley combined. At its core, however, the OnlyFans model remains a simple one: fan-paid subscriptions and tipping, with creators sharing revenue with the platform.
We’ve also witnessed the rise of countless creator economy platforms in Web3. Yet most of them follow the same path: launch a token, then let users engage in PvP trading. In this process, fans are likely to suffer financial losses, and creators themselves often fail to receive sustained incentives.
As the issuance of digital currencies becomes increasingly democratized, anyone can now launch a token for a person or a community at any time. So the question is: can we build a tighter connection between the token and social influence?
Onlycast.fun is born out of this question — an organic, win-win, and sustainable model of social token.
In the Web2 model, after fans pay for a subscription, they merely enjoy the content. But could fans also gain additional investment returns while continuously incentivizing creators?
In the Web3 model, creators' digital assets — including content, services, and social influence — have not been fully or directly monetized. Worse, these assets are often disconnected from the creator's own currency. As a result, creators lack sustained motivation to keep creating, and potential earnings remain limited. Among those who purchase a creator’s token, some are fans, while others are merely traders. In a PvP (player vs. player) environment, traders can easily suffer financial losses, which also negatively impacts fans. Furthermore, fans often don’t get a good experience consuming the creator’s content.
Can we move toward a true PvE (player vs. environment), or even PPP (player pumps player) model?
We introduce social token — a mechanism that deeply binds a user’s social network, content creation, service skills, and social influence to their own token. This enables every piece of content and every social interaction by the creator to carry economic value.
For the traditional content subscription model, we propose that instead of paying directly, fans hold a certain amount of the creator’s token to access content. This approach allows fans to support creators in a long-term, investment-oriented way rather than through simple payments — making the relationship more organic.
On the creator’s side, they earn transaction fees from each token trade, providing a sustainable and ongoing revenue stream. Additionally, creators hold a certain percentage of their own social token when the token is issued, aligning their incentives with the growth of their community.
social token enables a wide range of valuable use cases. Actions like follows, likes, reposts, comments, and tipping can all become transaction behaviors tied to the creator’s social token — forming a diverse and dynamic ecosystem of activity.
Even participating in a creator’s livestream, for instance, would require users to hold the creator’s social token.
Social token brings stronger cultural identity to a creator’s community, creating a win-win, sustainable PvE (player vs. environment) and PPP (player pumps player) model for creators, fans, and even traders.