WHO IS THE CLIENT?

ABOUT THE CLIENT

One Plus Technology Company is a Chinese Smartphone brand founded in December 2013. It is one of the leading smartphone manufacturers in the consumer electronics sector. Craftech 360 and OnePlus came together for the launch of One Plus 7 in “MONTH YEAR”.

CLIENT'S ASPIRATIONS

One Plus had gained popularity amongst the public in a quite less period. During the launch of One Plus 7, they called in (intended) for a worthwhile experience for the users, also which can induce an escalating image of the brand in people’s minds.

1. Since its advent in India, the company made excellent sales of smartphones in Indian markets. With the launch of state of the art One Plus 7, the company aimed to intimate the audience with their journey of achievements in India. They called for an engaging illustration of the same.
2. The company wanted to familiarize the audience with its dash(warp)??? charging technology in the upcoming models. They asked for an interactive setup to engage the crowd with on store FAST CHARGING technology.

HOW DO WE OFFER A SOLUTION?

1. ROTOSCOPE

We planted a background panel comprising of the outline figures of all the formerly launched phones of OnePlus in India which proved to be a milestone for them in every manner. The skeletal image of models, since the launch of One Plus in India in 2013, was put together in a series of their launch years, from 2013 to 2019. The panel was equipped with a movable screen going from one end to the other. A tab was provided for user engagement. The tab displayed a similar screen as it was appearing on the panel.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/431c65b6-e219-4032-a006-72369e97f804/fe2d8dd2-bdab-416d-a58e-c8980b5bd624_(1).mp4

To have an insight into any of the OnePlus models represented on the screen, the user selects the concerned model on the tablet screen with a tap. After their selection, the moving screen slides up to the selected model. The screen comes alive upon reaching the tabbed figure. The sliding display gives a see through effect presenting the milestones achieved by the company, concerning the sales, technology and features for that very specific model.

With this design, the audience could get hands-on to know about the brand and its course through the remarkable journey in the Indian market. Also, the come-alive display makes it more appealing to the audience.

2. WARP CHARGE RUN

To emphasize the concept of fast charging in Warp Charging Technology, three batteries connected with three respective running podiums were set up. It also highlighted the just-out wireless charging idea. The batteries were connected to the running podiums with a series of lights which appeared as a connection between batteries and podiums.

People in the audience could board the podiums with RUN displayed on it. As soon as they start running, the charging of the batteries initiates. The three podiums were placed keeping in the mind the competitive attitude of people. The one amongst the three whose battery charged at first was declared as the winner.