On March 26, 2020 FightPandemics was born out of necessity. One year later, we are celebrating our first birthday with a recap of our short, but rich journey.
For the one year aniversary It would be great to have a community written piece (blog post or video gallery ) From the communty for the community.
For me it seems what the community binds together are strong values, and that is what we should first communicate to our community first and then we can put that out. The 1 year anniversary is first an amazing accomplishment from the community, so I think to create content and have everybody express itself will connect everybody and celebrate what has been built together.
If we would ask these 2 questions and have the people write the answers or make a quick video message.
This could make for a amazing internal communication first, before its a marketing material. Since we are celebrating how it started untill so far, I would not even use the DoinGud branding specifically, but have people look back on what FightPandemics means to them. Since the name change has come only recently.